Our Team

We are a dedicated team of adventure professionals with nearly 100 years in collective experience working with commercial recreation at height.  At Aerial Adventure Tech, we pride ourselves on top notch customer service and some of the most knowledgeable gear nerds in the industry.

Andrew Miller - VP of New Business Development

Industry Experience
I have more than 20 years in the adventure industry having worked as a private guide, photographer, outdoor educator, and as an administrator for a comprehensive, university-based outdoor education center. In 2011, I joined the team at Challenge Towers where I specialized in challenge course and aerial park design, development, and installation management.  Since 2015, I have served as COO for Aerial Adventure Tech working alongside the AAT team to build the best online resource for our industry.  As a key member of the leadership team, I provide oversight and direction to our family of companies and am responsible for driving brand and marketing strategies for Challenge Towers and Aerial Adventure Tech.

Professional Highlight
Leading backcountry expeditions in Alaska and New Zealand, exploring caves throughout the Southeast, and mountain guiding in the American West.

What’s Next on the Adventure To-Do List?
Spending more time carving wintry turns.


Patrick Ferebee - Director of Ecommerce and Product Strategy

Industry Experience
I started out of college in land planning/environmental engineering and that’s where my background lies. The office wasn’t so fun in my early 20s so I shifted to the outdoor world for a while. A few years working as a backpacking guide and canopy tour guide lead me to the aerial adventure industry. I’ve held both field staff and management roles at a couple full service vendors.  There, my primary responsibilities covered staff training, technical writing, operational consulting, course design input, and equipment selection. A passion for well designed gear and its implementation in the field brought me to Aerial Adventure Tech. I’m a former trainer through the Petzl Technical Partner program, a Petzl PPE Inspection Competent Person, a certified Interpretive Guide, and hold multiple ACCT accredited certifications.

For the last 3+ years I’ve focused on marketing, ecommerce, product management, internal systems, and software solutions.  But, that’s the boring stuff for our purposes here!

Professional Highlight
In the aerial adventure space, acting as the chief aerial consultant for the 2013 National Boy Scout Jamboree. I wrote operating procedures, coordinated 18 trainers training 200 trainees, and managed 5 course managers for 198 operational hours. During this time, 15,481 participants experienced the aerial adventure activities with zero incidents under our management. It wasn’t without its problems but the staff were amazing and a whole lot of kids got to experience the vertical world!

In the climbing space, getting to represent Perfect Descent at the Youth World Climbing Championships in Innsbruck, Austria ranks top.  Having dinner with Tommy Caldwell was pretty awesome too.

What’s Next on the Adventure To-Do List?
My first successful (key word) bow hunt.


Alicia Green - Assistant Marketing Director

Industry Experience
I was introduced to the aerial adventure world through program facilitation in college at Appalachian State University in 2008. Since then I have led numerous high and low courses, was part of a team that commissioned a commercial park in 2015, and currently, direct the marketing strategy for four unique companies. My professional expertise reaches into commercial photography and videography, website design and consultation, social media management, graphic design, project management, customer service, brand development and event management, in addition to a six year military career in the U.S. Navy. 

Professional Highlight
During the 2018 World Climbing Championship in Innsbruck, Austria I got the chance to meet Adam Ondra, Jan Hoyer, Chon Jongwon, Alex Megos, and Margo Hayes among others.

What’s Next on the Adventure To-Do List?
Ride the single track in the Pisgah National Forest and introduce my toddler to the joys of snowboarding!


Heather Mitchell - Global Sales Manager for Perfect Descent Climbing Systems

Professional Highlight
My first week on the job I survived the ACCT Conference in Palm Springs, CA! I’ve also been really excited about my involvement in broadening our network of Perfect Descent resellers and look forward to expanding AAT’s presence in the aerial adventure market.

Industry Experience
While I’m making my debut in the aerial adventure world, I’ve worked in the outdoor recreation industry in North Carolina for 12 years in various capacities. When I'm not in the office, I occasionally moonlight as a whitewater rafting guide and volunteer ski patroller.

What’s Next on the Adventure To-Do List?
In the near future, explore local trails with my baby girl! In the not-too-distant future, raft the Grand Canyon with my husband.


Alex Cox - Technical Sales Representative and Logistics Coordinator

Industry Experience
I have been involved in the outdoor/recreation industry since 2008 when I started by facilitating low and high ropes programs and leading backcountry trips through East Tennessee State University. After graduation, I worked for a commercial recreation company and helped manage the day-to-day operations of a canopy tour and adventure park, in addition to raft guiding and stand up paddle (SUP) boarding instruction. Since 2016, I have worked with Aerial Adventure Tech providing customer sales and support for our expansive general equipment selections.

Professional Highlight
Leading a group of students on a multi-day backpacking expedition through the Chihuahuan desert in Big Bend National Park. I’m a firm believer that everything in the desert is prickly and dangerous.

What's Next on the Adventure To-Do List?
Continue to explore and find beautiful fish in beautiful places.


Mitch Murray - Technical Sales and Support Representative

Industry Experience
I’ve been in the outdoor industry in multiple capacities for 10 years. I attended Camp Cheerio as a kid and decided to stick around as a counselor for a couple years working mainly as the kayaking instructor and ropes course facilitator and climbing wall manager. I moved up to Lake Director before moving to Boone, NC to pursue work as a terrain park manager at Appalachian Ski Mountain in the winter and a facilitator and zip line guide at High Gravity Adventures in the summer. My time at High Gravity Adventures led to my role with Aerial Adventure Tech.

Professional Highlight
In my first month of working for Aerial Adventure Technologies, I attended the ACCT conference in Fort Worth, TX and had the opportunity to represent Papertrail and teach many attendees about everything Papertrail can offer their businesses.

What’s Next on the Adventure to-do List? 
Backcountry snowboarding in Alaska